Sharing three excellent HBR/ Gartner articles on the evolving B2B customer decision-making process and what it means for Enterprise...

Wish you could convey everything in the exact same way you have thought of it? You understand your audience well, but how do you convince...

Celebrity cameo? A catchy tune? Special effects? Even if you could spend the money to make it memorable, would it be persuasive? How can...

Trust is the bedrock of business relationships. Zig Ziglar (author of the bestseller, “Secrets of Closing the Sale”) identified trust as...

We all saw the Perseverance Rover land on Mars. I had goosebumps watching it. What made it so inspiring? What are the lessons for us as...

In this post, we will apply all business storytelling techniques to the most central, age-old question which has preoccupied...